No one ever said looking good was easy. But if the 2010 fashion campaigns are any indication, we ought to be willing to sacrifice our very life force to obtain a Gucci or Vuitton bag. For some reason I love these ads. Yes, even though I feel we've seen them before. It's as though Lara Stone and the - the model of de mode - expended all of of her youthful energy reaching for just....one...last... bag. Love, love, love it. Fashion ads and celebrity campaigns are selling a lifestyle, a dream. So the story being told here, surely, is that she has survived a nasty bird attack (twice!) in a mossy patch of foliage, presumably saved only by sheilding herself with her oversize Louis Vuitton handbags. Whew! It's a good thing she wasn't carrying her teeny tiny clutch that day! Crisis averted, courtesy of Louis. It seems only sensible then that a girl go get herself one of those life saving beauties. You never know when you might find yourself the near fatal victim of a wildlife attack! ;)