In the midst of his busy season, I was able to score an interview with Brent of Card Sharks. He is both owner and one of the creative designers behind these playful greeting cards. Find out what makes this active mind tick:
Every graphic designer I know (self-included) has at some point thought the idea of designing greeting cards would be a wonderful way to express their creativity. What inspired you to begin Card Sharks? What's the story behind the brand?
"I have been designing cards for my wife for years. I try to create cards for her that are unique and capture the feelings I have. Our friends and family who would see these cards would often tell me that they would love to be able to buy cards like them. My son began working with me several years ago and we got to talking about greeting cards and thought why not give it a shot. There just wasn't that much out there, in a greeting card kind of way, that appealed so we began working on concepts and designs. We prototyped a bunch if these ideas, showed them around and things just kind of took off from there."
The Card Sharks look is very different from any other card products I've seen. How would you describe the "look" of your products?
"Well, I have worked with some amazing illustrators over the years. I thought why not see if they would be interested in partnering with us in this business. That was critical in my view. Great art coupled with crisp, clean design. We have been so fortunate to work with these talented artists. They produce beautiful, clever, and unique pieces that capture the attention and tickle the fancy. We design around these images to complete the card and package, hoping to create something that would be just as artistic."
Creative types are all just a little different. I tend to need to see new things all of the time to draw inspiration. Magazines, new locations, shoes... you name it. Where do you go for new ideas? Are there things you do? Places you go? Sites you visit online?
"Our inspiration comes from the world of art and design - books, catalogs, magazines, web sites, blogs, museums, art events, and our own imaginations. There is so much wonderful art out there that there really is no end to great ideas."
He's right. There is so much available in our surroundings to inspire great ideas. Never underestimate a stack of magazines, a change in your normal routine or a drive through a new area to spark your imagination. Stay tuned tomorrow for the rest of the interview with Brent to discover how he collaborates with other creatives and how the green movement is impacting his business.
You have until Friday to enter the Sippy Cup / Card Sharks giveaway. Or shop now and save 20% off your entire purchase just for entering promo code VENTISHARKS
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