Those clever illustrators at Hermès are having way too much fun. Here's the catch... it can't just be the designer that has the idea. The company as a whole has to be on board with such playful branding. Here they are, purveyors of the world's most coveted handbags... and their email marketing has an animated sketch of a man in his boxer briefs with a snorkel. Who does that?!

Can I just say to the creative visionaries and the executives who entrust them with their messaging: bravo, team! Bravo!