And it isn't just about the concept. It's about execution. How heavy is your cardstock? A lot can happen between the moment the idea strikes and the second it rolls off the printing press (and please, please don't even get me started on the topic of cheap online printers. Just don't go there.)

These are part of an updated series that keeps getting passed around the designosphere, but I thought you'd enjoy a few of the more gripping designs from the bunch.

These designs are so blatant, yet so creative, that if you were handed one of these and still couldn't tell what the proprietor of the business had in mind, I'd ask you to go see your optometrist. Immediately.

The now infamous dentist card was part of this collection as well. For me this speaks to the truth of Malcolm Gladwell's Tipping Point. The difference between good and great is often just a tiny, easily left out, detail.

Maybe you need to round the corners. Or just three of them. Maybe it's the paper. But trust me, quality paper never adds much to the final cost. How about an unusual size or shape? Sure, it won't fit in those standard business card holders... but do you really want yours tucked away in a file and forgotten? Surely not. Think of this for what it really is, your calling card. This piece of paper needs to represent you and your business. The person you give it to should be able to pull it back out and immediately remember you. The last thing I want it a staid, tired, traditional card.

Remember this: if the card doesn't entice, the recipient won't even look twice. Make it grand. Make it memorable. Make it stand out. Make it yours.