Bochox, and other musings on our Kiwi friends
I love New Zealanders. One of my best friends (hi Larry!) moved to Auckland not so long ago, and has so embraced Kiwi culture that I'm convinced when we speak next I'll hear a lovely accent. In NZ design is a bit bolder, advertising is a bit edgier, rules are made to be broken and a sense of humor is a celebrated art form.
Witness these cleverly packaged chocolate candy bars from the Bloomsberry chocolate company. I'd never have found these if it weren't for Gigi, bold observer of wondrous curiosities who delurked here this week. Surely, it's the quality of the confection that has caused such popularity, but as any creative professional can attest, packaging is everything. Here's how Bloomsberry describes their rise to fame:
"THERE WE WERE, a happy designer chocolate bar company minding our own business in beautiful New Zealand. Then you found us and ripped our bars right out from under our noses and suddenly they were in your hands, all over the world.
At first we didn't suspect a thing.
Then we started getting crazy emails from people raving about the stuff and wanting it in bizarre and exotic places like Manchester, Melbourne, Paris, Singapore and New York. Requests, requests and more requests. Flattery. Compliments. Gosh, a company can only take so much."
I will warn you, those Kiwis can be a little racy. So if suggestive packaging will burn your retinas, don't even bother visiting their site. But if you need a little Bochox, by all means proceed. Oh... and swing by Gigi's Roadside Scholar blog as well, you never know what you're going to be inspired by.