Yesterday we had the privilege of spending the afternoon at the Hallmark corporate headquarters. I've always had an image in my mind of the work experience within the Hallmark walls. I envisioned brilliant illustrators and imaginative copywriters creating emotional works of art in spite of their dull corporate surroundings. Collaborative conversations taking place over slate grey cubicle dividers around poorly lit work spaces. I couldn't have been more wrong.

As it turns out, the creative forces behind Hallmark products are generating emotion stirring products in part because of their hip surroundings. The environment could stir up creative longings in even the most dormant of souls. Curved walls are adorned with one-of-a-kind creations from employees and famous artists alike. Otherwise open spaces become galleries of curious artist installations. Some containing previous works from the company's extensive archives, others with modern art exhibitions from revered designers. An impromptu living room here, a chic Starbucks coffeehouse there. Turn the corner and you're inside an art supply store. Literally.

They clearly understand that the success of their business relies solely on the creativity of their workforce. And inspiration doesn't always have to come from new sources. Sometimes the very spark for something new is something familiar, something you once cast aside as a poor fit for another project, something you created in a free moment for no reason at all. A celebration of 'all that has come before' seemed to the the theme in the creative services division of the company. A celebration of a legacy of good design. Now that...that, my dear, is inspiration.

What did we take from the day? We'll be adding an inspiration wall to our otherwise 'too sleek' office space. A reminder of the great design, useless fun and creativity spurring imagery we forget once it's had its moment in the sun. A space for chaos and fresh discoveries. After all, sometimes the best creations are those we make for no one but ourselves.

COMMENT-AUTHOR:Kelly Weixeldorfer
COMMENT-DATE:11:16 AM
COMMENT-BODY:Franki, The privilege was ours! What amazing knowledge and energy you and your husband have. You inspired several of us non-bloggers to go out and get started immediately! Look forward seeing you again.
-kelly weixeldorfer, hallmark cards